Creative visual identity for a modern brand that celebrates light, clarity, and human connection.
Crafting a visual identity rooted in clarity and warmth:
Lumeo came to us with a vision — to create a brand that felt as intuitive and warm as the products they build. The challenge was translating that feeling into a comprehensive visual system.
We began with extensive research into user perception and emotional response, building a foundation of insights that guided every creative decision. The result is a brand that feels both familiar and fresh.
Balancing minimalism with personality and warmth:
Minimalist design can easily feel cold or generic. Our challenge was to strip away the unnecessary while retaining warmth and character. Every line, every spacing decision, every color choice was deliberate.
The typography system alone went through twelve iterations before we found the perfect balance between readability and expression. The color palette draws from natural light — soft, warm, and infinitely adaptable.
A brand that breathes, adapts, and connects:
Lumeo's visual identity is designed to grow. The system is flexible enough to accommodate new products and markets while maintaining the core feeling of clarity and connection.
The brand has become more than visual — it's a promise. Every touchpoint reinforces the same values: simplicity, warmth, and unwavering attention to the human experience.
